20 years ago, a trailblazer named Veronica had a vision … a company owned by women, sharing stories about women and other voices that would not be picked up by mainstream publishers, labels or media. These stories would be nuggets of inspiration, stories that would offer hope and healing, stories that needed to be shared. She kicked down doors, smashed glass ceilings with a single-minded goal: inclusiveness for all. And so began Roar Publishing Inc. (2001) soon followed by Roar Records Inc. (2013)
In 2017, a second trailblazer joined the company, Corrine, with a shared passion for music and great stories. With a powerful narrative of “women supporting women”, the company produced and released what became a defining moment: “RISE” by Elyse Saunders, the song inspired by Jessica Phoenix, as well as the book RISE: The Jessica Phoenix Story (ISBN: 978-0-9688438-1-9) by Julie Fitz-Gerald.
The CHR version of the song created by DJ Danny D would remain on the HOT MUSIC CHART for 13 consecutive weeks. It was a favorite of an international soccer team – and the theme song for an Olympic broadcast show. The book would become a popular school tour, with both Julie and Jessica visiting students across Canada: children would spontaneously sing the song “RISE” while awaiting eagerly for the presentation to begin. The “RISE Movement” was born! Roar had achieved its vision: creating stories of inspiration across multiple platforms.
Over the past few years, Roar has evolved as a collaborative with the goal of bringing up-lifting stories to the world, be they in print, in song, or just feel good moments that need to be shared. On the record side, Roar brought into the family a massive talent in Dave Patel, as our new Music Director. The Roar Group of Companies includes a full support team of experts in talent management, marketing, media planning & buying, graphic design, project management, public relations and strategic execution.
We invite you to stay for a while, listen to our songs, read our books, discover our clients and share our vision … and then drop us a line to see what Roar can do for you, your company and your brand.
And as we say, live your passion, follow your dream.
Love always, always love,