Over 25 years ago, a Canadian trailblazer named Veronica had a vision … a company owned by women, sharing stories about women and other voices that would not be picked up by mainstream publishers, labels or media. These stories would be nuggets of inspiration, stories that would offer hope and healing, stories that needed to be shared, with characters you would cheer for! She kicked down doors, smashed glass ceilings with one single-minded goal: Inclusiveness for all. And so began Roar Publishing Inc. (2001) soon followed by Roar Records Inc. (2013)

In 2017, a second trailblazer, Corrine, joined the company, with a shared passion for music and great stories. With a powerful narrative of “women supporting women”, the company produced and released what became a defining moment: “RISE” by Elyse Saunders, the song inspired by Jessica Phoenix, as well as the book “RISE: The Jessica Phoenix Story” by Julie Fitz-Gerald.

The CHR version of the song created by DJ Danny D would remain on the HOT MUSIC CHART for 13 consecutive weeks. It was a favourite of an international soccer team – and the theme song for an Olympic broadcast show. The book would become a popular school tour, with both Julie and Jessica visiting students across Canada: children would spontaneously sing the song “RISE” while awaiting eagerly for the presentation to begin. The “RISE Movement” was born! Roar had achieved its vision: creating stories of inspiration across multiple platforms.

In 2021 our music roster expanded to include Ana Pac, Wendy Irvine, Jeff Jones and Stephen Adrian Lawrence.  We brought into the family a massive talent in Dave Patel, as our new Music Director. The past few years have been just as busy, with new albums released from several of our artists – something we are very excited about!  

Book publishing wise, the fall of 2021 saw us release a second book by Julie Fitz-Gerald, “Faith To Rise: A Journey to Joy and Centering”, along with its companion journal. The book has gone on to win several awards AND is a popular inspirational feature on several US Network radio stations!   

In 2022, we created Roar Represents – the place to go to find remarkable motivational speakers and spokespersons, from three-time Olympian Jessica Phoenix to high-school teacher and TIKTOK sensation Jo Johnson to Special Olympian Julia Kostecki to Stephanie Marie, an influencer of Ojibwe heritage. And of course, we represent Ana Pac and Julie Fitz-Gerald.

In 2025 we released a “The Greatest Gift “- a remarkable book and an album, by Carlie Laidlaw Webster, and illustrated by Denise Armstrong.  Check it out!

In 2026, we welcomed Jo Young to our family. Jo is a non-fiction author – who has created a whodunnit series featuring Baretta Browning, an irrepressible sleuth known affectionately as B.   We are excited to see this series develop and help build Jo’s career as a mystery author on the global stage.

Roar continues to evolve as a collaborative home with the goal of bringing up-lifting and inclusive stories to the world, be they in print, in song, or feel good social media moments. We are firm in our belief that kindness and humanity are universal stories that deserve to be shared. The Roar Group of Companies includes a full support team of experts in talent management, marketing, media planning & buying, graphic design, project management, public relations and strategic execution, all with one single-minded vision: Create uplifting messages for all.  

Well into our third decade, we invite you to stay for a while, listen to our songs, read our books, and share our vision. Contact us to see what Roar can do for you, your manuscript or your music career, and even your brand.

And as we say, live your passion, follow your dream.

Love always, always love,

Team Roar